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Resume

Award-Winning Strategic Communications & Content Leader

Strategic communications and content leader with 30 years of experience helping organizations connect with audiences through compelling storytelling, executive communications, and integrated content strategies. Experience spans corporate, nonprofit, and media environments, with expertise in translating complex information into clear, engaging content that builds trust, strengthens brands, and inspires action. Recognized for editorial excellence, cross-functional leadership, and developing communication strategies that advance organizational goals.

Experience

2023 - Present

Marketing & Communications Director

Thompson Pump & Manufacturing Company

Port Orange, FL

  • Position marketing and communications as a strategic business function across a global manufacturing organization.

  • Lead brand strategy, internal and external communications, content development, media relations, and integrated marketing initiatives.

  • Direct cross-functional communications and messaging strategies that strengthen organizational alignment and brand consistency.

  • Develop sustainable communications processes, operational guidelines, and budget strategies to support long-term growth.

  • Oversee creative production, campaign messaging, corporate communications, and event-related communications initiatives.

2025 - Present

Board of Directors - Public Relations Chair

American Advertising Federation of Daytona Beach

Daytona Beach, FL

  • Lead media relations and strategic communications initiatives supporting major organizational events and community campaigns.

  • Collaborate with executive leadership to align messaging, audience engagement, and brand visibility strategies.

  • Support membership engagement and organizational growth through integrated communications and media outreach.

2023 - 2025

Board of Directors - Director of Communications

Junior League of Daytona Beach

Daytona Beach, FL

  • Developed the organization’s first comprehensive communications strategy, strengthening visibility, engagement, and member communications.

  • Managed digital communications, internal newsletters, event promotions, and audience engagement initiatives for a 250+ member nonprofit organization.

  • Enhanced organizational storytelling and brand consistency across internal and external communications platforms.

2017 - 2023

PR & Creator Marketing Director

Benedict Advertising

Daytona Beach, FL

  • Launched and led the agency’s first influencer and creator marketing division, expanding integrated communications capabilities for regional, national, and international brands.

  • Directed multi-channel PR, media, influencer, and digital campaigns aligned with measurable business and engagement goals.

  • Increased client retention and expanded account growth by developing strategic communications programs tied to performance metrics and audience engagement.

  • Led campaign execution from strategy through production, managing cross-functional teams, vendors, content creation, and media outreach.

  • Earned two ADDY Awards for excellence in public relations and creator marketing campaigns.

2016 - 2017

Marketing Manager

Luisa Graff Jewelers

Colorado Springs, CO

  • Developed integrated marketing campaigns, promotional strategies, and in-store experiences that contributed to record sales performance in 10 of 12 months.

  • Increased digital audience engagement and brand visibility across social media platforms through targeted content and engagement strategies.

  • Strengthened brand awareness through coordinated advertising, event marketing, and customer engagement initiatives.

2014 - 2015

Director of Marketing & Public Relations

Colorado Springs Switchbacks FC

Colorado Springs, CO

  • Directed launch marketing and communications strategies for the organization’s inaugural season, including branding, media relations, community engagement, and digital communications.

  • Built strong regional brand visibility that contributed to consistently filling approximately 75% of stadium capacity during the inaugural season.

  • Led digital growth initiatives that increased audience engagement by more than 1,000% within the first year.

1996 - 2014

Broadcast TV Executive Producer, Senior Producer, Producer, Editor

KRDO, KDVR, KKTV

Colorado Springs & Denver, CO

  • Led award-winning newsroom operations, overseeing content strategy, audience engagement, team leadership, and high-pressure communications environments.

  • Directed content and production strategies that helped drive stations to #1 market rankings and increased audience viewership and advertising revenue.

  • Developed segment strategies and digital initiatives that generated millions of monthly website views.

  • Managed cross-functional teams, breaking news coverage, crisis communications, and editorial planning in fast-paced media markets, including the Denver market #17.

  • Awarded more than 15 Emmy Awards or Nominations, along with Edward R. Murrow, Associated Press Broadcasters Association, and Colorado Broadcasters Association honors.

Education

2014-2015

Colorado State University

Fort Collins, CO

Master of Science

Tourism Management

2001-2003

Colorado State University

Denver, CO

Master of Science

Communications Management

1993-1996

Colorado State University

Fort Collins, CO

Bachelor of Arts

Journalism & Technical Communications

Core Competencies

Strategic Communications

Executive Communications

Brand Strategy & Positioning

Internal & External Communications

Integrated Marketing

Crisis Communications

Storytelling & Content Strategy

Digital & Social Media Strategy

Public & Media Relations

Influencer & Creator Marketing

Campaign Development

Audience Engagement

Marketing Operations & Management

Event Planning & Communications

Thought Leadership

Cross-Functional Leadership

Team Leadership

Stakeholder Engagement

Budget Oversight

Performance Analytics & Reporting

Change Management

Copy Editing & Proofreading

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